PSTD 300 Peter JacobyMr. Jacoby is the Senior Vice President of External Affairs at UnitedHealth Group. He talked with the students about our current healthcare industry and certain economic and political factors affecting it. The Affordable Care Act introduced changes  in the industry that continue to be addressed. For example, the increase in purchases by individuals, as opposed to employers, make the industry more consumer focused. Mr. Jacoby noted that the upcoming presidential election will have a great impact on the healthcare industry and ACA specifically. Depending on who is elected, ACA could be eliminated from the industry completely causing yet again many changes. Mr. Jacoby also discussed ways that data analytics are being used to create value in the healthcare sector.