Policy Studies Alumni Focus
Katherine Stevens ’17 is employed at Merck Serono, the U.K. affiliate of the global pharmaceutical company Merck KGaA. As Oncology Brand Manager, she develops and implements the brand strategy for oncology products with upcoming approvals in the U.K. Considering current treatments and unmet needs, the strategy entails marketing messages and activities to maximize the number of patients benefiting from the drug. Internally, Stevens ensures adherence to this strategy by working with various teams, such as those working on supply chains or product distributions. Externally, she shapes the promotional conversations between the sales teams and doctors after a drug is approved. Given the U.K.’s complex pricing and access system, Stevens ensures each product has the greatest possible impact within the government’s strict policy guidelines.